We believe in creating unique environments that become both personal and memorable. So we are constantly refining our store designs and types, merchandising and selection of world class brands to match our changing customer profiles.
In short, we want our customers to feel on top of the world. This is what we called Travel Happy.
We use our extensive listening tools to target customers based on their needs, wants and values.
We conduct field research, quarterly surveys and use advanced data analysis tools to convert customer responses and behaviors into tailor-made retail efforts.
By analyzing each customer type, we can focus on value segments among behavioral groups.